Sports

B360 Sports Agency: Upwind Holding is redefining the consulting market in the sports business

The B360 sports agency is a holistic sports agency with offices in Berlin and Singen at the Lake of Constance. Founded in 2018 by Laurent and Nikolai P. Burkart as part of Upwind Holding, it has adopted a holistic approach that is currently unique in the German and international consultancy market. The agency has set itself the aim of providing 360° advice in the interests of their players.

Holistic consulting that goes beyond sports

From sporting decisions and career planning to wealth management, medical support, and educational matters, B360 provides professional athletes with comprehensive guidance across all areas of life. Through the extensive network of the Upwind Holding, every athlete represented by B360 receives access to the ideal support for any individual need.

The B360 team is distinguished by a unique network that ranges from medical care, nutrition, and PR consulting to photographers, videographers, event managers, and language coaches.

In addition to its sporting expertise and extensive network, B360 benefits from the exceptional economic and medical know-how of the Upwind Holding, its affiliated companies, and strategic partnerships.

B360 Sports Agency

info@b360sports.com / www.b360sports.com

Helping to shape the German and international market: a growing sports agency

Football in particular represents a highly promising market that is still often dominated by one-dimensional sporting consultancy. B360 Sports Agency is committed to driving a new mindset — one that empowers athletes to succeed not only in sport, but also in life beyond the game, supporting them far beyond their active careers. According to the B360 philosophy, appreciation, reliability, trust, entrepreneurial thinking, fairness, and transparency are essential for athletes to truly reach their full potential.

In alignment with the vision of the Upwind Holding, B360 pursues nothing less than the ambition to redefine the sports advisory market and, as a result, grow into Germany’s largest and most successful sports agency.