Veröffentlicht von Upwind Holding, am 20.10.2020

B360° expands agency’s scope with its own online shop

The latest B360° coup is the agency’s own football-oriented online shop: in keeping with agency’s holistic philosophy, B360° is providing even broader services, and now offers the latest football, lifestyle, running and fitness products from all the major brands under its own name. was established in cooperation with 11Teamsports, Germany’s largest online shop for football and team sports supplies. “I have been following the 11Teamsports’ impressive rise to become a leading online shop for sports articles in Germany for a long time,” explains B360° board member Laurent Burkart, adding: “I have also known the CEO, Oliver Schwerin, for some time, and see him as one of my role models in business. So I am all the happier that this collaboration has come about.”

The move into selling sports articles has been a long-held wish of the agency. With over 1 million followers on Instagram the B360° sports agency has a huge reach. We might have had the latest football fashions on our channels, and showcased them, but we could only provide information about them until now. “Now, our followers and anyone who is interested have the opportunity to go directly to their latest favourite shirt or shoes – without having to search in other shops first,” underlines Burkart.

B360° will have a collection of its own, including a shoe it has designed, available within the foreseeable future.


Further information and the latest products from the world of football are available now at